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	<title>Primary Goals</title>
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	<link>http://www.PrimaryGoals.com</link>
	<description>Positive Transformation for People and Organizations</description>
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		<title>The Time for the MAP is Before Entering the Organization</title>
		<link>http://www.PrimaryGoals.com/managed-action-practice/</link>
		<comments>http://www.PrimaryGoals.com/managed-action-practice/#comments</comments>
		<pubDate>Fri, 15 Mar 2013 20:21:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[coaching]]></category>
		<category><![CDATA[health]]></category>
		<category><![CDATA[mission]]></category>
		<category><![CDATA[Theory of Practice]]></category>
		<category><![CDATA[vision]]></category>

		<guid isPermaLink="false">http://www.PrimaryGoals.com/?p=918</guid>
		<description><![CDATA[We live in a task-, project-, and objective-based society.   How do we bridge that gap between the tasks that rule our lives, and what we really care about?  Living our lives from the world of what we truly care about, connected with our commitments, actions, satisfaction, and shared background constitutes the world of the Managed Action [...]]]></description>
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		<title>What If It works?</title>
		<link>http://www.PrimaryGoals.com/what-if-it-works/</link>
		<comments>http://www.PrimaryGoals.com/what-if-it-works/#comments</comments>
		<pubDate>Thu, 19 Jan 2012 00:15:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[coaching]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.PrimaryGoals.com/?p=595</guid>
		<description><![CDATA[For months, I had been mulling around the idea of putting together a mixed-media program with videos, documents, and a mastermind group, all focused on new businesses getting started online. The process was been fascinating on unexpected levels.  You see, I know the technical content quite well, but presenting it?   Just thinking about putting it [...]]]></description>
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		<title>A Personal Hedgehog Concept</title>
		<link>http://www.PrimaryGoals.com/personal-hedgehog-concept/</link>
		<comments>http://www.PrimaryGoals.com/personal-hedgehog-concept/#comments</comments>
		<pubDate>Fri, 17 Jun 2011 03:34:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[coaching]]></category>

		<guid isPermaLink="false">http://www.PrimaryGoals.com/?p=583</guid>
		<description><![CDATA[In Jim Collin&#8217;s Good to Great, he presents an idea called the Hedgehog Concept &#8211; the sweet spot in business at the intersection of three distinct drivers: What the organization can be the best in the world at doing, where the organization has a passion for innovation and success, and where the organization derives its [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Start with Why</title>
		<link>http://www.PrimaryGoals.com/start-with-why/</link>
		<comments>http://www.PrimaryGoals.com/start-with-why/#comments</comments>
		<pubDate>Sat, 20 Nov 2010 21:36:53 +0000</pubDate>
		<dc:creator>Ashley Guberman</dc:creator>
				<category><![CDATA[coaching]]></category>

		<guid isPermaLink="false">http://www.primarygoals.com/?p=395</guid>
		<description><![CDATA[There is a video on TED by Simon Sineck, author of Start with Why.  In it, he talks about the fundamental difference in the way leaders and influences communicate, compared with the rest of the masses.  In essence, most people start by communicating WHAT, then HOW, then WHY, whereas those with influence work in reverse.  [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Modern Superheros</title>
		<link>http://www.PrimaryGoals.com/superheros/</link>
		<comments>http://www.PrimaryGoals.com/superheros/#comments</comments>
		<pubDate>Sat, 28 Aug 2010 02:17:05 +0000</pubDate>
		<dc:creator>Ashley Guberman</dc:creator>
				<category><![CDATA[coaching]]></category>

		<guid isPermaLink="false">http://www.primarygoals.com/?p=554</guid>
		<description><![CDATA[Imagine for a moment that you are walking down the street and you meet Superman, except that he&#8217;s all crumpled up in a corner with a piece of Kryptonite hanging around his neck.  Most of us, I assert, would willingly remove the Kryptonite to help Superman regain his natural powers.  Never mind that this is [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Moving Forward</title>
		<link>http://www.PrimaryGoals.com/moving-forward/</link>
		<comments>http://www.PrimaryGoals.com/moving-forward/#comments</comments>
		<pubDate>Fri, 16 Jul 2010 06:13:56 +0000</pubDate>
		<dc:creator>Ashley Guberman</dc:creator>
				<category><![CDATA[coaching]]></category>

		<guid isPermaLink="false">http://www.primarygoals.com/?p=514</guid>
		<description><![CDATA[All too often when we have a dream, especially a big one, it does not take long before we discover or create some reason that keeps it out of reach.  Just this weekend I met a woman who has a dream of opening up her own luxury spa.  She&#8217;s had this dream for years,  but [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Stopped by an Apple Tree</title>
		<link>http://www.PrimaryGoals.com/stopped-by-apple/</link>
		<comments>http://www.PrimaryGoals.com/stopped-by-apple/#comments</comments>
		<pubDate>Wed, 30 Jun 2010 05:56:59 +0000</pubDate>
		<dc:creator>Ashley Guberman</dc:creator>
				<category><![CDATA[coaching]]></category>

		<guid isPermaLink="false">http://www.primarygoals.com/?p=476</guid>
		<description><![CDATA[When I was younger, we had a riding-lawnmower.  It had a clutch and brake on one side, and the throttle on the other.  At the time, I had no idea what any of those pedals really did.  I was too young to use the thing, but I wanted to go for a ride so I [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Recipe for Successful Change</title>
		<link>http://www.PrimaryGoals.com/recipe-for-change/</link>
		<comments>http://www.PrimaryGoals.com/recipe-for-change/#comments</comments>
		<pubDate>Thu, 17 Jun 2010 14:47:35 +0000</pubDate>
		<dc:creator>Ashley Guberman</dc:creator>
				<category><![CDATA[coaching]]></category>

		<guid isPermaLink="false">http://www.primarygoals.com/?p=469</guid>
		<description><![CDATA[Start with a clear vision. To that, add ample skills and plentiful resources. Bring to a rolling boil with an accountable action plan. Simmer at moderate heat, adding incentives as needed. Caution &#8211; Do not omit any ingredients, nor use substitutes. Failure to clarify the vision will result in confusion. Inadequate skills leads to greater [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Lions and Elephants</title>
		<link>http://www.PrimaryGoals.com/lions-and-elephants/</link>
		<comments>http://www.PrimaryGoals.com/lions-and-elephants/#comments</comments>
		<pubDate>Mon, 17 May 2010 18:24:25 +0000</pubDate>
		<dc:creator>Ashley Guberman</dc:creator>
				<category><![CDATA[coaching]]></category>

		<guid isPermaLink="false">http://www.PrimaryGoals.com/?p=282</guid>
		<description><![CDATA[There is a saying that &#8220;fish discover water last.&#8221;  While we can&#8217;t really know if that&#8217;s true, it made me wonder what do people discover last. If I had to guess, I would say that it&#8217;s our filters &#8211; the lenses through which we see the world, and the set of assumptions and beliefs through [...]]]></description>
		<wfw:commentRss>http://www.PrimaryGoals.com/lions-and-elephants/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Riding With the Brakes On</title>
		<link>http://www.PrimaryGoals.com/riding-with-the-brakes-on/</link>
		<comments>http://www.PrimaryGoals.com/riding-with-the-brakes-on/#comments</comments>
		<pubDate>Mon, 26 Apr 2010 00:59:00 +0000</pubDate>
		<dc:creator>Ashley Guberman</dc:creator>
				<category><![CDATA[coaching]]></category>

		<guid isPermaLink="false">http://www.PrimaryGoals.com/2010/04/riding-with-the-brakes-on/</guid>
		<description><![CDATA[Last weekend, I went for my first bike ride of the spring season. I did a 16 mile round-trip that typically took about an hour when in shape. On this particular occasion, however, I had been riding for nearly an hour and only just reached the half-way mark. I attributed my slow pace to the [...]]]></description>
		<wfw:commentRss>http://www.PrimaryGoals.com/riding-with-the-brakes-on/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Take the First Step</title>
		<link>http://www.PrimaryGoals.com/take-the-first-step/</link>
		<comments>http://www.PrimaryGoals.com/take-the-first-step/#comments</comments>
		<pubDate>Wed, 07 Apr 2010 15:03:00 +0000</pubDate>
		<dc:creator>Ashley Guberman</dc:creator>
				<category><![CDATA[coaching]]></category>

		<guid isPermaLink="false">http://www.PrimaryGoals.com/2010/04/take-the-first-step/</guid>
		<description><![CDATA[Recently, I was in a weekend seminar in a high-rise office building downtown. The seminar was on the 40th floor, and only a few people in our group had a key-card that would enable the elevator to take us up. This was an express elevator, and it only went between the lobby and the 40th [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mental Anti Virus</title>
		<link>http://www.PrimaryGoals.com/mental-anti-virus/</link>
		<comments>http://www.PrimaryGoals.com/mental-anti-virus/#comments</comments>
		<pubDate>Thu, 01 Apr 2010 15:06:00 +0000</pubDate>
		<dc:creator>Ashley Guberman</dc:creator>
				<category><![CDATA[coaching]]></category>

		<guid isPermaLink="false">http://www.PrimaryGoals.com/2010/04/mental-anti-virus/</guid>
		<description><![CDATA[Would it surprise you to learn that vast numbers of the computer systems across the globe that are critical to our very survival have not been upgraded in decades and that many are infected with rogue software? I&#8217;m talking about computers that are highly networked via an open architecture, and that are running the very [...]]]></description>
		<wfw:commentRss>http://www.PrimaryGoals.com/mental-anti-virus/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Where Do You Stop?</title>
		<link>http://www.PrimaryGoals.com/where-do-you-stop/</link>
		<comments>http://www.PrimaryGoals.com/where-do-you-stop/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 17:00:00 +0000</pubDate>
		<dc:creator>Ashley Guberman</dc:creator>
				<category><![CDATA[coaching]]></category>
		<category><![CDATA[health]]></category>

		<guid isPermaLink="false">http://www.PrimaryGoals.com/2010/03/where-do-you-stop/</guid>
		<description><![CDATA[Recently, I heard a very compelling story for why so many of us &#8220;stop&#8221; in our efforts to get what we want in life before we get them. It is a story about a teeter-totter. On the left side of this teeter-toter are piled up all of the reasons we can&#8217;t have something&#8230; say, a [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The First Signs of Fear</title>
		<link>http://www.PrimaryGoals.com/fear/</link>
		<comments>http://www.PrimaryGoals.com/fear/#comments</comments>
		<pubDate>Sat, 26 Dec 2009 07:21:00 +0000</pubDate>
		<dc:creator>Ashley Guberman</dc:creator>
				<category><![CDATA[coaching]]></category>
		<category><![CDATA[fear]]></category>

		<guid isPermaLink="false">http://www.PrimaryGoals.com/2009/12/the-first-signs-of-fear/</guid>
		<description><![CDATA[Tonight was my children&#8217;s first Christmas (they are 6-months old). What they really saw was the Christmas dinner with family. What makes this noteworthy in a business blog is the way that the kids reacted upon being brought into the house with well over thirty people milling about, talking, eating, and laughing. They were scared. [...]]]></description>
		<wfw:commentRss>http://www.PrimaryGoals.com/fear/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>I create, I have, Be Cause</title>
		<link>http://www.PrimaryGoals.com/i-create-i-have-be-cause/</link>
		<comments>http://www.PrimaryGoals.com/i-create-i-have-be-cause/#comments</comments>
		<pubDate>Mon, 17 Aug 2009 09:09:00 +0000</pubDate>
		<dc:creator>Ashley Guberman</dc:creator>
				<category><![CDATA[coaching]]></category>
		<category><![CDATA[Theory of Practice]]></category>

		<guid isPermaLink="false">http://www.PrimaryGoals.com/2009/08/i-create-i-have-be-cause/</guid>
		<description><![CDATA[Have you ever imagined creating a new life for yourself? Maybe that means changing a few key things about your life right now, or maybe it means completely re-inventing who you are. Regardless of the degree, chances are pretty good that you&#8217;ve gone through that mental exercise more than once. Maybe you&#8217;ve even taken a [...]]]></description>
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		<slash:comments>0</slash:comments>
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